When I started Bianca Blu, one of my prime motivations was to use Italian fabrics and styles. I’ve always adored Italian fashion, having spent a good deal of time in Italy and learnt to love the flair and quality that it expresses.
And I’m not alone. With two of the five world capitals of fashion, Italy is arguably the most iconic country in fashion.
The Growth of Italian Fashion
Italy was the original heart of the fashion world, and Italian fashion was predominant through the mediaeval and Renaissance periods. France took over after that, leaving Italy something of a backwater till a revival in the 1950s.
Italian fashion labels such as Ferragamo and Gucci raised the country’s profile, and have since been joined by some of the world’s most famous labels. Armani, Fendi, Dolce & Gabbana, Versace and Prada are just a handful of the iconic brands that have become bywords for quality, luxury and style.
Both Italian styling and Italian fabrics are valued all over the world. Many fashion houses outside Italy use Italian fabrics or craftsmanship — and Bianca Blu is aiming to join that illustrious company.
Italian Fashion Cities
The Italian fashion industry is spread all over the country, but it’s associated above all with two cities. Though Florence is often regarded as the birthplace of modern Italian fashion, it was quickly overtaken by Milan and Rome.
Milan vies with Paris, London and New York as the fashion capital of the world, with its iconic products ranging from haute couture to equally high-quality but more streetwise fashion. The list of companies based in Milan is a who’s who, and includes Prada, Versace and Armani, while many foreign houses maintain a presence. The Milan Fashion Week is one of the prime dates in the fashion world’s calendar.
While Rome is slightly less predominant than Milan, it still competes with the other world-leaders, making Italy the only country with two cities in the top five. Labels such as Fendi, Bulgari and Brioni are based there, with most of the top houses maintaining a presence in Rome.
Whether you want formal, smart or casual menswear or womenswear, not to mention luxury accessories like shoes and bags, Italian fashion offers it all with a flair and quality that’s hard to match.
Bianca Blu is proud to join the ranks of labels using the fabrics and craftsmanship that have made Italian fashion arguably the best in the world.